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Annual Retail Sales: The estimated annual retail sales of candle products in the United States amount to approximately $3.14 billion. This highlights the popularity and demand for candles among consumers.
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Retail Outlets: Candles are primarily sold in three types of retail outlets. These include specialty or gift shops, department and home décor stores, as well as mass merchandisers such as discount stores, drug store chains, and grocery stores. This diverse range of outlets ensures widespread availability for consumers.
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Seasonal vs. Non-seasonal Sales: The Christmas/Holiday season accounts for approximately 35% of candle sales. However, it's important to note that non-seasonal business constitutes a significant majority, contributing to around 65% of candle sales. Candles are enjoyed and purchased throughout the year for various occasions and everyday use.
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Wax Consumption: The production of candles in the United States requires an impressive amount of wax. More than 1 billion pounds of wax are used annually to meet the demand for candles in the market. This speaks to the magnitude of candle manufacturing and consumption.
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Diverse Range of Scents: Candle enthusiasts are spoilt for choice when it comes to fragrance options. It is estimated that there are over 10,000 different candle scents available to consumers in the United States. This vast selection caters to a wide range of preferences and creates a delightful sensory experience.
These facts and figures shed light on the dynamic and diverse nature of the candle industry. The market continues to thrive, offering consumers a wide range of choices and experiences with candles.